TV Advert Analysis
http://www.youtube.com/watch?v=z8RMwtKlqoM
This advert is similar to style of commercial that we are aiming for with our own project.
I choose this advert after viewing multiple online, i feel this advert has a lot of really effective content such as shot types, locations, cinematography and overall portrays the same type of effect we are going for.
In the beginning of the ad we see multiple shots of different locations such as woods, roads and city centres, these are like establishing shots, informing the viewing of settings. But then we are taken to a close up of a lady waking up with the diegetic sound of an alarm clock whilst it is still dark, this connotes a form of determination to get up early and train, motivating the viewer which is what we also want to do.
After this we see a lot of close ups of things associated with the morning such as a toothbrush but also a glass of water and an apple which symbolises eating healthy, tying in with the theme of the advert. The shots are short and are edited together with speed to keep the advert quick paced and to keep the viewer interested. During these clips, ambient sounds was used throughout, making the advert more immersive, realistic and relatable.
After this, the close up shots, seamlessly edited together, continues with shots of trainers, laces, trousers etc. keeping the advert fluent and interesting.
During this sequence, it is general quite slow paced, even though the shots are quite short they give the impression of an early morning and not being at full speed. This is further enforced by the lack of music, just ambient sounds such as birds.
The pace is then picked up when the subjects start running, I really like the cinematography when they are running the variation of shot types work well. Close ups of feet and faces are used a lot, the shots of their feet are predominately to advertise the trainers but the use of slow motion effects work really well from an aesthetics point of view especially when they step in puddles etc. The close ups of faces show facial expression and show the determination of the runners, giving the audience a sense of determination also.
The editing is very simple, continuity editing which makes it easy for the audience to follow the runners. Cross cutting is used often to show all the different runners, running at the same time of the day, this is done to show the audience that everyone is capable of running as appose to just focusing on one runner and will therefor inspire more people.
http://www.youtube.com/watch?v=z8RMwtKlqoM
This advert is similar to style of commercial that we are aiming for with our own project.
I choose this advert after viewing multiple online, i feel this advert has a lot of really effective content such as shot types, locations, cinematography and overall portrays the same type of effect we are going for.
In the beginning of the ad we see multiple shots of different locations such as woods, roads and city centres, these are like establishing shots, informing the viewing of settings. But then we are taken to a close up of a lady waking up with the diegetic sound of an alarm clock whilst it is still dark, this connotes a form of determination to get up early and train, motivating the viewer which is what we also want to do.
After this we see a lot of close ups of things associated with the morning such as a toothbrush but also a glass of water and an apple which symbolises eating healthy, tying in with the theme of the advert. The shots are short and are edited together with speed to keep the advert quick paced and to keep the viewer interested. During these clips, ambient sounds was used throughout, making the advert more immersive, realistic and relatable.
After this, the close up shots, seamlessly edited together, continues with shots of trainers, laces, trousers etc. keeping the advert fluent and interesting.
During this sequence, it is general quite slow paced, even though the shots are quite short they give the impression of an early morning and not being at full speed. This is further enforced by the lack of music, just ambient sounds such as birds.
The pace is then picked up when the subjects start running, I really like the cinematography when they are running the variation of shot types work well. Close ups of feet and faces are used a lot, the shots of their feet are predominately to advertise the trainers but the use of slow motion effects work really well from an aesthetics point of view especially when they step in puddles etc. The close ups of faces show facial expression and show the determination of the runners, giving the audience a sense of determination also.
The editing is very simple, continuity editing which makes it easy for the audience to follow the runners. Cross cutting is used often to show all the different runners, running at the same time of the day, this is done to show the audience that everyone is capable of running as appose to just focusing on one runner and will therefor inspire more people.
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