Garageband

 

After getting permission from the record label to use this song, Katie and I started to edit it using the software 'Garageband.' It is a 6.44 minute long song, meaning that for our 1 minute (maximum) advert, this was going to be way too long. So, we decided that we wanted to use primarily the slow introduction to accompany our quote at the beginning, and then go into the faster pace music, which would accompany the fast pace, more physical footage. 

In order to cut the song, we had to import the entire length into Garageband, so we could identify the bits we wanted. Then, we used 'Command T' to cut out parts of the song we did and didn't want, and started to place parts together to see if they sounded right. We also experimented with overlapping of different parts, to make the transition between different parts of the song more subtle. 

We duplicated our layers, too, as this would make it easier to identify different parts of the song and see how they all fitted together. This also allowed us to alter the volume of different parts. So, for example, if we had an overlap, we could turn one part down to make a more subtle transition successful. 

Our next plan is to record a motivational quote to go at the beginning of our advert, to add to the motivational tone. This quote is:

"Remember this, success has been and continues to be defined as getting up one more time than you've been knocked down."

We're have two speakers in mind who we want to speak this quote, and once we have recorded this we intend to play it over our music, ready for our advert. 

Radio Advert Analysis

Air Lingus Radio Advert Analysis 



In the advert they use an irish narrator to instantly inform the audience that the company is to do with Ireland, this could also intrigue the audience because stereotypically radio ads use southern english accents that speak standard english. The ad promotes the tourism of Ireland, describing different attractions, the narrator speaks in a high pitched, up beat voice to attract the listener and make it more appealing but also the speed of speech is slightly slower than other adverts, so the audience can take the information as it is the main part of the ad. 

Radio Advert Analysis

Ocado Radio Advert Analysis



In the radio ad Ocado use a small song about the 'ocado man', this tuneful song is really effective in a radio advert as you can not use imagery so the song makes the ad more entertaining and attracts the audience. Also the song is quite catchy and therefore will be stuck in some peoples heads and get them thinking about the company. Another good aspect of the song is that it is quite upbeat which gives a good impression of the company, that they are friendly and helpful.

After the song, in a normal voice, they provide the listener with more information on the company as generally songs are not very good a communicating information. The speech is quick and clear so it is easily understandable but still keeps the audience interested. 

Sponsorship Sequence Analysis

Champions League Sponsorship Sequence Analysis 

The champions league is sponsored by Mastercard and also Heineken, so both are placed in the introduction sequence. We see the logo of the champions league first, letting the viewers know what is coming on and therefore interesting them. After a cinematic advertising the match we see three Heineken bottle located in the same stadium, relating to the advert and the forthcoming match, relating to the audience and making their product more advertising. We then see a mascot with a Mastercard logo in the bottom due to the fact this sponsorship sequence is consistent every week the audience don't need a lot of promotion and information as they know that it is sponsored by Mastercard so the small logo works well.

with our sponsorship sequence i think we should opt for a slightly different route as our brand isn't as well known so we need to advertise it more in the sequence.

Sponsorship Sequence Analysis

 Ford Sponsorship Sequence Analysis [first 20 seconds]




The audience first see the logo of the TV programme, indicating to the audience what is being sponsored. We the then see a lot of product placement and shots of the Ford car, making it clear and obvious what is being advertised as the sequence is only a phew seconds long. There are only three or four shots, each lasting a few, seconds making the sequence quick paced and therefore gets the point across really quickly and effectively.

also the commercial is heavily linked to football as it is placed before a football match, making it relatable to people watching it. With our sponsorship sequence we will opt to also place it before sports programmes as it will reach our target market more effectively.

Animatic Storyboards

Animatic 1

Animatic 2