Sponsorship Sequence Analysis

Champions League Sponsorship Sequence Analysis 

The champions league is sponsored by Mastercard and also Heineken, so both are placed in the introduction sequence. We see the logo of the champions league first, letting the viewers know what is coming on and therefore interesting them. After a cinematic advertising the match we see three Heineken bottle located in the same stadium, relating to the advert and the forthcoming match, relating to the audience and making their product more advertising. We then see a mascot with a Mastercard logo in the bottom due to the fact this sponsorship sequence is consistent every week the audience don't need a lot of promotion and information as they know that it is sponsored by Mastercard so the small logo works well.

with our sponsorship sequence i think we should opt for a slightly different route as our brand isn't as well known so we need to advertise it more in the sequence.