Sponsorship Sequence Analysis

 Ford Sponsorship Sequence Analysis [first 20 seconds]




The audience first see the logo of the TV programme, indicating to the audience what is being sponsored. We the then see a lot of product placement and shots of the Ford car, making it clear and obvious what is being advertised as the sequence is only a phew seconds long. There are only three or four shots, each lasting a few, seconds making the sequence quick paced and therefore gets the point across really quickly and effectively.

also the commercial is heavily linked to football as it is placed before a football match, making it relatable to people watching it. With our sponsorship sequence we will opt to also place it before sports programmes as it will reach our target market more effectively.