How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

We purposely attempted to connect our different tasks to create a realistic feel brand identity. At the beginning of the project, w felt brand identity was a massive issue when it comes to the believability of the adverts so we came up with a brand name, logo, font design and also a colour scheme of orange and grey/black. These components came together in our different tasks to create a whole identity that would stand with one another. Therefor I feel our texts have combined really effectively and make the project look a lot more professional.

 As well as the similarities, the tasks have a lot of differences to separate them to fulfil their purpose. In comparison to the radio advert, the TV adverts have very little dialogue, they are faster paced and are more cinematic, engaging the audience more and advertising the company. The radio ad uses dialogue to communicate our company effectively, a completely different media, which made for a lot of obvious changes, such as speed and content. The advert is quite a lot slower paced than the adverts so that the information is clear, although in comparison to other radio ads it is fairly quick, creating a sense of speed which links to our company. Our sponsorship sequence differs from the other texts also, combining a visual montage with some audio dialogue as well. The montage uses shots from the TV advert, combining both tasks, and also makes the sequence more recognisable to an audience.  The montage used in the sponsorship ad was made slower through editing with longer takes, to get the product across effectively in a short period of time, this makes it different from the TV ad and a more effective sponsorship sequence.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 In what ways does your media product use, develop or challenge forms and conventions of real media products?

I would say our media products use the conventions of real media texts in multiple ways. Firstly, in our adverts the format is consistent with existing examples as they start with the advertising footage, which then peaks and ends with the company name and identity, our advert follows this strongly and works effectively as the audience are familiar with it.

When it comes to the niche market of sports attire, we followed the few conventions set by existing companies that we had researched. Generally we kept the ads fast paced, which related to sports and would appeal to our young adult market. Other conventions used from various sports-related commercial include the use of product in action, in competition, and improving an athletes performance, we achieved this throughout by attaining brand colours of orange and black, making it clear to the audience the athletes’ are wearing TGR attire, this product placement added to the effectiveness of the adverts and helped sell the product. 

Another large aspect of the commercial was the use of a montage, this is convention often used in a sports commercial and one that we felt would be great for our advert, the slow pace that gradually increases through the commercial is a key convention of sport montages and works extremely well in our two adverts, one uses this convention a lot more as the change of pace is a lot more significant. 

The sponsorship sequence is also very consistent with existing ones also, the short advert followed by speech explaining that the company sponsors the following programme, again I feel this method was extremely successful as it makes the product look more official and believable. Much like the advert, we used a small montage to show and advertise our product, this method is used less in sponsorship sequences and therefor challenges the conventions existing products. This therefor makes the product stand out from existing examples and also intrigues the audience to find out more about the products.

Audience Feedback

Questionnaire


1. How would you rate each of our constructions out of 10?

Advert 1                                                                                                                                 

1
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5
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10

Advert 2

1
2
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5
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8
9
10

Radio Advert

1
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5
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9
10

Sponsorship Sequence

1
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10

2. Name one strength and one weakness of our main TV adverts.

S –

W –

 3. Do you find the two main TV adverts motivational?

Yes        No

4. Do you think the two main TV adverts appeal to a wide audience, of both competitive sports people as well as amateurs?

 Yes      No

5. Do you think the main TV adverts appeal to an audience of a younger generation?

Yes       No

6. Do you think we have succeeded in appealing to both males and females in this advert?

Yes        No

7. Do you think the radio advert and sponsorship sequence successfully link to the main TV adverts?

Yes       No

8. Do you think the radio advert and sponsorship sequence also appeal to an audience of a younger generation? 

Yes       No

9. Name one strength and one weakness of our radio advert.

S - 

W -

10. Name one strength and one weakness of our sponsorship sequence? 

S - 

W - 

Results