In what ways does your media product use, develop or challenge forms and conventions of real media products?

 In what ways does your media product use, develop or challenge forms and conventions of real media products?

I would say our media products use the conventions of real media texts in multiple ways. Firstly, in our adverts the format is consistent with existing examples as they start with the advertising footage, which then peaks and ends with the company name and identity, our advert follows this strongly and works effectively as the audience are familiar with it.

When it comes to the niche market of sports attire, we followed the few conventions set by existing companies that we had researched. Generally we kept the ads fast paced, which related to sports and would appeal to our young adult market. Other conventions used from various sports-related commercial include the use of product in action, in competition, and improving an athletes performance, we achieved this throughout by attaining brand colours of orange and black, making it clear to the audience the athletes’ are wearing TGR attire, this product placement added to the effectiveness of the adverts and helped sell the product. 

Another large aspect of the commercial was the use of a montage, this is convention often used in a sports commercial and one that we felt would be great for our advert, the slow pace that gradually increases through the commercial is a key convention of sport montages and works extremely well in our two adverts, one uses this convention a lot more as the change of pace is a lot more significant. 

The sponsorship sequence is also very consistent with existing ones also, the short advert followed by speech explaining that the company sponsors the following programme, again I feel this method was extremely successful as it makes the product look more official and believable. Much like the advert, we used a small montage to show and advertise our product, this method is used less in sponsorship sequences and therefor challenges the conventions existing products. This therefor makes the product stand out from existing examples and also intrigues the audience to find out more about the products.