How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

We purposely attempted to connect our different tasks to create a realistic feel brand identity. At the beginning of the project, w felt brand identity was a massive issue when it comes to the believability of the adverts so we came up with a brand name, logo, font design and also a colour scheme of orange and grey/black. These components came together in our different tasks to create a whole identity that would stand with one another. Therefor I feel our texts have combined really effectively and make the project look a lot more professional.

 As well as the similarities, the tasks have a lot of differences to separate them to fulfil their purpose. In comparison to the radio advert, the TV adverts have very little dialogue, they are faster paced and are more cinematic, engaging the audience more and advertising the company. The radio ad uses dialogue to communicate our company effectively, a completely different media, which made for a lot of obvious changes, such as speed and content. The advert is quite a lot slower paced than the adverts so that the information is clear, although in comparison to other radio ads it is fairly quick, creating a sense of speed which links to our company. Our sponsorship sequence differs from the other texts also, combining a visual montage with some audio dialogue as well. The montage uses shots from the TV advert, combining both tasks, and also makes the sequence more recognisable to an audience.  The montage used in the sponsorship ad was made slower through editing with longer takes, to get the product across effectively in a short period of time, this makes it different from the TV ad and a more effective sponsorship sequence.