Ocado Radio Advert Analysis
In the radio ad Ocado use a small song about the 'ocado man', this tuneful song is really effective in a radio advert as you can not use imagery so the song makes the ad more entertaining and attracts the audience. Also the song is quite catchy and therefore will be stuck in some peoples heads and get them thinking about the company. Another good aspect of the song is that it is quite upbeat which gives a good impression of the company, that they are friendly and helpful.
After the song, in a normal voice, they provide the listener with more information on the company as generally songs are not very good a communicating information. The speech is quick and clear so it is easily understandable but still keeps the audience interested.
In the radio ad Ocado use a small song about the 'ocado man', this tuneful song is really effective in a radio advert as you can not use imagery so the song makes the ad more entertaining and attracts the audience. Also the song is quite catchy and therefore will be stuck in some peoples heads and get them thinking about the company. Another good aspect of the song is that it is quite upbeat which gives a good impression of the company, that they are friendly and helpful.
After the song, in a normal voice, they provide the listener with more information on the company as generally songs are not very good a communicating information. The speech is quick and clear so it is easily understandable but still keeps the audience interested.
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