TV Advert Analysis
http://www.youtube.com/watch?v=xa_utR5emDM&list=PLNqKTn4CuEXcz7TKP56J4fv6FLe_ZGqMI&index=21
I chose to analyise this video as the inspirational theme is of the advert is exactly what Katie and I want to recreate in our own ad.
The open sequence shows shots of sportsmen and trainers cross cut with typography, informing the audience what the advert is about. During these shots there is narrative dialogue, which is quite inspiring for the audience. In the early stages of the advert the cuts are quite longer, and fade in to one another, decreasing the pace of ad.
After this we see the pace of advert increase, with faster editing and shorter cuts. There is a large variation of cinematography used in the fast paced montage create a very quick, rugged feel to the commercial, linking with the theme. During this, the non-diegetic, background music increases speed also, working with the quick editing. Mid shots and long shots are used to show athletes trainer consistently throughput the ad, but also cross cutting with close ups to show facial expressions.
After this the pace is once again slowed, and we see mid shots of athletes speaking to the auience cross cut with them training, this shows the audience a more personal side of the athlete and therefor inspires the audience more.
More editing is used to increase the pace of the commercial, as we see another montage of athletes training. Although cuts are still quite long but the pace of the music is increased and the type of footage used is more aggressive and direct. Also a lot of slow motion is used, this gives the footage a really nice effect, making the montage more intense as it slows the pace yet the editing is still quite fast.
http://www.youtube.com/watch?v=xa_utR5emDM&list=PLNqKTn4CuEXcz7TKP56J4fv6FLe_ZGqMI&index=21
I chose to analyise this video as the inspirational theme is of the advert is exactly what Katie and I want to recreate in our own ad.
The open sequence shows shots of sportsmen and trainers cross cut with typography, informing the audience what the advert is about. During these shots there is narrative dialogue, which is quite inspiring for the audience. In the early stages of the advert the cuts are quite longer, and fade in to one another, decreasing the pace of ad.
After this we see the pace of advert increase, with faster editing and shorter cuts. There is a large variation of cinematography used in the fast paced montage create a very quick, rugged feel to the commercial, linking with the theme. During this, the non-diegetic, background music increases speed also, working with the quick editing. Mid shots and long shots are used to show athletes trainer consistently throughput the ad, but also cross cutting with close ups to show facial expressions.
After this the pace is once again slowed, and we see mid shots of athletes speaking to the auience cross cut with them training, this shows the audience a more personal side of the athlete and therefor inspires the audience more.
More editing is used to increase the pace of the commercial, as we see another montage of athletes training. Although cuts are still quite long but the pace of the music is increased and the type of footage used is more aggressive and direct. Also a lot of slow motion is used, this gives the footage a really nice effect, making the montage more intense as it slows the pace yet the editing is still quite fast.
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