This is the storyboard for our second advert, which focusses on a running shoe made by our brand. With this advert, we wanted to establish a unique selling point, similar to the 'Climacool' advert used when researching similar products. So, we have included a variety of shots of our runner running in different locations, and tied this with the slogan 'ready for anything.' This is further exploited through the low angle shot of our runner jumping over an obstacle towards the end.
This storyboard is looking to be around 30 - 40 seconds long. It also uses a variety of close ups of the trainers and of our runner, to show the competitive nature of sport. We also think we may include more location tracking shots and close ups, however this is our basic plan!
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