TV Advert Analysis
http://www.youtube.com/watch?v=840bxoTK7pI&list=PL6AA1D7BA47E9F336
This ad is only 18seconds long but it is still really effective and gets the point of the advert across really well.
We see a close up of a boxer, throwing punches toward the camera, this works well as it could also be perceived as a point of view shot, making it more immersive for the audience. The close up shot is used through the whole clip, so the audience isn't confused or disorientated, just focused solely on the boxer, making the advert extremely simple but still really effective.
The editing used is minimal as we only see one type of shot. Continuity editing is used through the whole clip, joining different takes. The editing is very fast paced making the boxing look really quick so the ad is more interesting and intense.
The sound is also extremely minimal, diegetic sound of the boxers punches is used to reinforce the speed and ferocity of punches. Over the top there is non diegetic narrative of a lady speaking, the speech is very emotive and inspiration, similar to what we would like to include in out advert, this works well without and music so the audience focuses on the speech more.
http://www.youtube.com/watch?v=840bxoTK7pI&list=PL6AA1D7BA47E9F336
This ad is only 18seconds long but it is still really effective and gets the point of the advert across really well.
We see a close up of a boxer, throwing punches toward the camera, this works well as it could also be perceived as a point of view shot, making it more immersive for the audience. The close up shot is used through the whole clip, so the audience isn't confused or disorientated, just focused solely on the boxer, making the advert extremely simple but still really effective.
The editing used is minimal as we only see one type of shot. Continuity editing is used through the whole clip, joining different takes. The editing is very fast paced making the boxing look really quick so the ad is more interesting and intense.
The sound is also extremely minimal, diegetic sound of the boxers punches is used to reinforce the speed and ferocity of punches. Over the top there is non diegetic narrative of a lady speaking, the speech is very emotive and inspiration, similar to what we would like to include in out advert, this works well without and music so the audience focuses on the speech more.
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